Image via WikipediaIn 2010 Disney Corporation (DIS) earned $6.73 billion dollars in gross revenue, an increase in total earnings from 2009. Disney is one of the top 100 companies in the United States and the world, so its shipping costs should be well managed. Typical U.S. businesses spend between 3 and 5 percent of their gross income on freight, according to Dan Goodwill and Associates (http://blogdg.ctl.ca/2010/02/facing_the_challenges_of_freig.html).
For companies of Disney’s size, the annual spend would fall between 200 and 330 million dollars, a sizeable sum and a large percentage of Disney’s $1.48 billion dollar
operating costs.